Possibly transitioning from employment to entrepreneur. Toying with a side hustle. The business equivalent of dressing up in 'grown up' clothes as a child. A pretender is trying 'business owner' on. Best of intentions.
Looking for structure. Cloning someone else's business, passion, way of working, way of communicating with clients, and attempting to mimic or model their success directly over onto your business. Possibly, with success. Or not.
Running a passion business. There's a fire in their heart that cannot be extinguished. Have a different business that needs to exist for the world. BUT business strategy is still 'vanilla' e.g. FB group, regular 'lives', webinars etc.
Take that REBEL heart on fire and elevate it to ROCKSTAR by applying an organised and coherent business framework that clearly communicates your passion. Inject spontaneity, creativity energy and shine.
Exude confidence, have unshakeable self-worth, carry a sense of the enormous value of what you have to offer. STOP holding yourself back. STOP playing small. Your time is NOW!
Use your unique language to communicate your passion and zone of genius to your audience. They want to hear what you have to say. Don't be a Cover Band using someone else's lyrics.
Have an audience so on board with your messaging they sing it back to you! When you authentically share your passion and it resonates with others, they will reflect it back. No more heartfelt ramble when asked what you do.
Whether it's a different methodology, or a philosophy that you are bringing. Be clear about what it is that you are putting forward that's different to what is already existing in that vanilla end of your market.
You want those people that are gonna travel interstate to come see us night after night and bring their friends. Raving fans. Refine who your audience is, how they want you to communicate with them and the way you can improve their lives.
Take that fire in your heart, the thing that you see needs changing in the world. Take what you are already doing and having success with. Get focused and strategic with it. Amplify and share it.
You get to show the world. You get to show the world what is important to you. You get to show the world the way that you passionately believe things should be done. You get to show the world your genius.
Make sure that you are profiting with punk, you're doing it your way now. Be successful in business in a way that allows you to change the world, be f*ckin' proud of yourself, and sleep soundly at night, knowing you always maintain your integrity.
